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The new ULUM portfolio and ULUM Moab location websites are both now live, and can be found online at and Full details on AZDS’ services, work and Clients can be found online at About AZDS:įounded in 2006, with offices in North America and Europe, AZDS Interactive Group is the world’s leading full-service digital agency for the luxury hospitality industry, offering innovative marketing and technology solutions to top-tier luxury travel brands that improve their branded guest experience and deliver measurable conversion and revenue increases. “I’m so excited to personally experience the extraordinary new ULUM product and I couldn’t be prouder of what our team designed and developed to represent the digital experience of this exciting new venture.” “It’s wonderful to be able to take our relationship with Under Canvas to the next level with this exciting new foray into what outdoor luxury can truly represent,” said AZDS Founder & CEO Adam Deflorian. “In particular, their innovative, immersive design approach for our new ULUM website has helped reinforce our brand as leaders in upscale, outdoor hospitality.” “AZDS has proven to be an invaluable strategic partner in our ongoing efforts to optimize our website design and revenue performance,” said May Lilley, Chief Marketing Officer of Under Canvas. The new engaging, instantly iconic design allows guests to become inspired by ULUM’s amazing locations, and the design aesthetic permeates through the entire digital experience, from homepage to the dining, events and other interior pages, and directly into the booking experience, leveraging the fact that AZDS’ custom RevRaise booking engine is completely integrated into the new sites’ domain. Strong, bold photo and video assets were leveraged in the UI approach, complemented with original, hand-drawn illustrations, color tones reflective of the surrounding environment, and animations that simulate the transition from daytime to night as a guest scrolls through the site that add a distinct organic element to the visual experience. With the new ULUM digital design project, AZDS’ charge was to design and build a design-forward platform that reflected the uniqueness and outdoor luxury experience that the new brand will represent, as well as forging an interconnected and scalable platform that can grow and evolve as new camp locations are added in the future.ĪZDS’ design methodology was to create a truly innovative and design that reflected both the ULUM brand’s new outdoor luxury ethos whilst also capturing the stunning natural landscapes that the camp locations will be located within. This new project expands AZDS’ partnership with Under Canvas the agency had previously been engaged to design a customized booking experience via RevRaise, their industry-leading, brand-integrated booking engine, to drive increased conversions for their 10 properties across North America, as well as a customized chain-level booking engine for their portfolio website.
Leading Luxury Hospitality Digital Agency Unveils Innovative Website Design for Under Canvas’ New Luxury Outdoor Resort BrandĭENVER, CO (November 15, 2022) – AZDS Interactive Group today launched a new website experience for ULUM, the just-announced new luxury hospitality brand of the leading upscale, outdoor hospitality group, Under Canvas.ĪZDS designed and developed the inaugural websites of the new luxury brand as the foundation of a new digital ecosystem which is poised to grow and scale as the new collection grows, including the new ULUM brand site as well as the site for the new portfolio’s Moab location, slated to open in Spring 2023.
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